Yesterday on the blog I shared five reasons why you should start a blog. I’m glad that I had such a great response to the post and loved hearing what got you into blogging! If you haven’t stopped over and shared your story, I would love to hear it.
While there are many reasons that you should start a blog, there are also many reasons you shouldn’t. I hope this post doesn’t ruffle too many feathers, but I would love to get your input!
1. You want to get “famous.” When I first started my blog, I had one loyal reader. They would comment almost every time. But other than that, I got maybe ten page views per blog post I did. It wasn’t exciting and kind of brought me down. But soon I realized that people needed to get to know me before they started to follow my blog consistently. If you want to start a blog to get “famous,” whether it be a traditional blog or microblogging like Instagram, I’m here to tell you that it doesn’t happen overnight. It takes months (and sometimes years) of hard work to get to the point of Instagram queens like Ashley and Kate.
2. You want to make money. First of all, let me say: making money from your blog is an amazing thing and can even turn into a part-time or full-time job if you’re lucky. (Bloggers should never NEVER never work for free.) However, it should not be your sole intention from the get-go. In order to make money from your blog, you have to have some kind of following. It doesn’t have to be huge, but you do have to have some readership in order to market yourself as valuable to a company. Having worked on both sides of the business, as a brand and as a blogger, the brand needs to be able to see some kind of return-on-investment (or ROI) in order to invest in working with you. Bloggers don’t have to have 100k followers on Instagram or millions of page views to work with brands, but you do need to have a relationship with a loyal following in order for it to benefit the brand. Don’t expect to be raking in the dough immediately. Again, it takes a minute to get established. Don’t jump the gun!
3. You want to get free stuff. There are companies out there who will work with any and everyone on a blog post, no matter their social reach. That’s awesome! But don’t start your blog with the main intention of getting trips and clothes for free. Again, you need to establish yourself as a reputable brand with a loyal following before approaching companies for partnerships. I wasn’t approached for my first review until almost a year after I started blogging! It takes time, and that’s okay.
4. You don’t care about connecting with other bloggers. Making connections with others online is the first lesson in Blogging 101. When I first started my blog, I posted for weeks without getting any response. But once I started going to other blogs, leaving comments and forming connections, that’s when those bloggers came over and started getting to know me and my blog. Twitter may seem out of date but connecting with others on the platform is the best way (at least it was for me) to foster those connections and turn acquaintances into real relationships.
5. You want to bring others down. You know the kind of person I’m talking about: the person who feeds off of drama. If that’s your jam, please do us all a favor and just don’t get involved in the blogging world. We don’t need more of that!
Do you agree/disagree with these reasons? What’s something that you might caution new bloggers about?